A cutting-edge, premier NBA franchise, The Atlanta Hawks pride themselves on their authentic connection with the city of Atlanta. Your partnership with the Hawks provides not only a unique connection to the city, but award winning activation and full integration into the Hawks brand that extends past traditional advertising elements. The Global Partnerships team excels at constructing tailormade partnership solutions designed to elevate marketing objectives extending into community initiatives, DE&I, original digital content, fan experience, hospitality, radio, television exposure and more.

Partnering with the Atlanta Hawks lifts your brand beyond the standard campaigns offered by competing traditional media outlets. The result is true consumer preference among our diverse fan bases. The Hawks specialize in building unique programs custom built for each brand. This strategy ensures each solutions-drive partnership forms brand loyalty with a lasting connection to every fan coming to State Farm Arena and all of those throughout the country watching from home.